Значення, виміряне 2
Історія створення
Бренд «Be Known» був заснований Антоном Прохоровим (або Антоном Про, як його називають англійською) у 2018 році, хоча його коріння сягає набагато далі. Шлях Антона розпочався понад 20 років тому, коли він працював журналістом і писав статті для газет, а потім вступив на факультет журналістики Московського державного університету, щоб вивчати телебачення. З першого курсу він повністю занурився у телевізійну роботу, просунувшись від асистента до репортера, редактора, продюсера та ведучого програм — зрештою він продюсував сім різних шоу одночасно.
Життєвий шлях Антона зазнав значного повороту, коли він відкрив маркетингове агентство, де здобув цінний діловий досвід, що доповнив його навички у сфері медіапродакшну. Саме поєднання маркетингової експертизи та відеопродакшну допомогло йому відкрити своє життєве покликання: відеомаркетинг. У 2015 році він запустив своє перше агентство з відеомаркетингу, зосередившись на створенні відеопакетів для бізнесу — того, що він зараз називає «розповіддю про бренд».
The Hero's Journey
The heroes in Be Known Brand's story are business owners who face a common challenge: they need to grow their online presence and attract more customers, but they lack the time, expertise, and resources to create consistent, high-quality content across multiple platforms.
These business owners are experts in their fields—whether they're dentists, financial advisors, lawyers, or even specialists in cow hoof trimming—but they struggle to tell their own stories effectively. They're trying to juggle content creation with running their businesses, resulting in inconsistent messaging and missed opportunities.
Be Known Brand steps in as the guide, offering a comprehensive solution that allows business owners to focus on what they do best while Anton's team handles all aspects of their media presence. The transformation is powerful: businesses become more recognizable, attract more qualified leads, and typically see a 30-40% increase in revenue after implementing Be Known Brand's media strategy for a year.
In today's digital landscape, businesses face an overwhelming challenge: create consistent, high-quality content across multiple platforms or risk becoming invisible. Most business owners know they need a strong online presence but lack the time, expertise, and resources to make it happen effectively.
Be Known Brand was born from Anton Prokorov's unique combination of journalistic storytelling, television production expertise, and marketing acumen. After more than 20 years in media and marketing, Anton recognized that businesses needed more than just occasional video content—they needed a comprehensive media partner.
Since 2018, Be Known Brand has grown to over 40 team members with a dedicated studio in Arizona, serving clients across multiple countries and languages. The company doesn't just create videos; it develops complete content strategies, produces signature shows and podcasts, writes articles, designs animations, and manages promotion across all platforms.
What sets Be Known Brand apart is their deep immersion in each client's business. They don't just create content; they become an extension of the client's team, understanding their voice, audience, and goals. Their systematic approach ensures consistency—publishing over 500 content pieces weekly for clients—while maintaining the unique style and messaging each brand requires.
Be Known Brand is committed to making businesses known, recognized, and trusted in their industries. By partnering with Be Known Brand, businesses can focus on what they do best while their media presence grows systematically, attracting the right customers and building lasting brand recognition.