Brand identity and naming for the “Among Our Own” business conference
Our long-standing client, Agrosem, approached us with the task of developing a concept and visual identity for an informal business conference for the company’s partners and clients.
The event was intended to combine the atmosphere of a friendly gathering with professional networking and discussions on current issues in the agricultural sector.
Meaning: Great ideas are born among like-minded people.
Mission
Create a name and visual identity for the conference that:
- foster an atmosphere of open communication
- highlight the participants’ shared interests
- while maintaining the professional nature of the event.
Solution
We developed the event concept, the name, and the visual identity for the conference.
The name “Among Our Own” captures the main idea behind the event: to create a space of trust where partners can freely discuss business matters, share experiences, and discover new opportunities for collaboration.
Logo
In the logo, the name is encircled by a semicircle shaped like an ear of grain. This is not only a reference to the agricultural sector, but above all a symbol of the growth and development that participants experience through the exchange of experiences.
Visual identity
The visual style underscores the atmosphere of an informal yet meaningful gathering.
Participants received invitations printed on handmade paper. Its texture, with its uneven edges, created an intimate atmosphere and set the stage for heartfelt conversations.
This atmosphere was reflected in the event’s decor: earthy green tones created a sense of calm, while the understated formality underscored the event’s business focus.
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Services
Event Concept | Conference Naming | Logo Design | Visual Identity | Invitation Design | Event Print Materials Design | Art Direction for Event Visual Design
Partners
The project was carried out in collaboration with our partners at Zakohani Event, who were responsible for organizing the event.
Result
The conference developed a distinctive identity and atmosphere that blended the informality of a friendly gathering with professional networking. The event’s branding emphasized the idea of a community of partners united by shared interests and the development of the agricultural sector.
