Land of Opportunities
The “Krevni” Special Operations Forces Support Service approached our agency with the idea of creating a program to help veterans transition to civilian life through employment in the agricultural sector.
To get large agricultural companies on board with the initiative, it was necessary to clearly explain its rationale and value to the business. The social concept had to be transformed into a clear and compelling proposition for the agribusiness sector.
Meaning: The land they fought for opens up new opportunities.
Mission
Develop a communication base for the project that:
- explains the initiative’s value to businesses
- establishes a clear rationale for the program
- helps present it to agricultural companies
The key objective was to demonstrate that hiring veterans is not merely a social initiative, but also a real opportunity for businesses to recruit disciplined and motivated professionals.
Solution
We established the project’s communication strategy and developed a presentation that explains the initiative in business terms.
The name “Land of Opportunities” has become the central metaphor of the project. It combines two meanings: land as the foundation of the agricultural business and land as a symbol of what the veterans fought for.
Based on this idea, we developed a presentation outline that systematically explains the program’s logic and its benefits for companies.
The visual identity was built around existing elements of the foundation’s brand identity. The Cossack star symbol from the SSO “Krevni” logo was used as an accent and became a graphic element of the design.
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Services
Project communication strategy | Developing the logic and structure of the presentation | Campaign concept development | Project naming | Copywriting | Presentation design | Strategic consulting on communication with agricultural companies
Result
The presentation helped transform the social initiative into a clear business proposal for the agricultural sector.
The project was realized on a pro bono format as a way to support initiatives aimed at assisting veterans and supporting the Armed Forces of Ukraine. For our team, this is an opportunity to contribute to the development of projects that help defenders adapt to civilian life.
