Creation a corporate catalog for the agricultural company Agrosem
Agrosem is a technology distributor for the agricultural sector that has been operating in the Ukrainian market for over 15 years. The company is actively expanding, growing its network of branches, and introducing new solutions for the agricultural sector.
As the business grew and the strategy evolved, the previous corporate materials no longer reflected the company’s scale or met its communication objectives. A new corporate catalog was needed to systematically explain the company’s operations and help employees better understand the business.
Meaning: A strategy works when everyone on the team understands it.
Mission
Develop the structure, content, and design of a corporate catalog that:
- clearly explains the company's activities
- organizes a large dataset and metrics
- serves as a tool for internal communication
The catalog was intended to be a convenient source of information for more than 500 employees across the company's various branches.
Decision
We developed a new catalog structure, reimagined the content, and created a clear visual communication system.
We adapted a large volume of information into a restrained and logical visual language. Thanks to a clear information architecture, infographics, and thoughtful layout, even complex metrics can be read quickly and easily.
We completely updated the text in line with the company’s strategic priorities. The content is structured into short, informative blocks with an emphasis on facts, achievements, and key areas of development.
It was important for us to create not just a corporate document, but a tool that helps employees understand the company’s scale, its role in the market, and the purpose of working together.
Services
Corporate Communications Analysis | Content Strategy | Corporate Catalog Structure | Information Architecture | Copywriting | Text Editing | Corporate Publication Design | Infographics | Icon System Development | Catalog Layout | Adapting Design to Corporate Identity
Result
The new catalog has become a key tool for corporate communications.
This document helps employees quickly navigate the company’s structure, understand its scale, and grasp its key achievements. It also reinforces Agrosem’s positioning as a technology partner for the agribusiness sector.
The catalog not only showcases the company but also unites the team around a shared vision for the company’s growth.
